Our role in communications
I’m particularly passionate about communications. Maybe that’s obvious, but it’s one of the key reasons I wanted to join the Region in this capacity. I believe it’s really the cornerstone of how Chapters succeed in delivering the benefits members receive from their membership. Without effectively communicating what we’re doing, people won’t know the resources or opportunities available to them, making communication the bedrock of our member engagement strategy. It’s through strong communication that we can fully engage members and create the connections that keep them informed and active. We’ll explore this in a bit more detail in a minute. For now, we need to establish the baseline for what the Communications role is, what we do, and what our role supports.
Our ability to engage members, provide timely and valuable information, and create meaningful dialogue defines the strength of our region. We utilize a variety of platforms—emails, newsletters, webinars, and social media—to ensure our message reaches members where they are. But it’s not just about the tools we use—it’s about how effectively we use them to build connections.
Effective communication is about capitalizing on the small windows of opportunity we have to engage with our members. Our methods are tailored to deliver concise, impactful messages that resonate. Timing is crucial—whether it’s sending out a timely reminder about an upcoming event or providing thought-provoking content that encourages members to act. Each chapter has unique needs, and it’s important to use a blend of personal and broad communication methods to reach the entire audience.
The “why” behind our communication strategy is simple: to build strong, engaged, and informed communities. Our members rely on us to be the bridge that connects them to the resources and opportunities they need to grow professionally. By maintaining clear, consistent, and meaningful communication, we ensure that every member feels valued and empowered to participate in the ASSP community.
Communications encompass more than just sending out information. As chapter leaders, it’s your role to create an environment of engagement, where members know they can turn to their chapter for guidance, education, and support. The quality and thoughtfulness of our communication can set our chapters apart and create lasting bonds with our members. As we move forward, remember that your role as a communicator is vital to the success of your chapter and the region. By staying committed to thoughtful, strategic communication, we can continue to grow and strengthen the professional safety community in ASSP Region 6.
5 key roles we play in communications
1
Communications looks to help inform and educate our membership.
The primary role of chapter communication is to inform members about key events, opportunities, and resources. This includes updates on professional development sessions, webinars, networking events, and volunteer opportunities. Keeping members educated about these happenings ensures they can take full advantage of their membership. Information must be timely, clear, and relevant. Well-planned communication ensures members know what’s available to them, how to get involved, and the specific benefits they’ll gain. Without this, opportunities might pass unnoticed, reducing member engagement and satisfaction.
2
We aim to engage and build our community
Effective communication fosters engagement by creating a sense of belonging and community among members. Whether through newsletters, social media, or event invitations, communication builds a continuous dialogue between the chapter and its members, helping to create a vibrant and engaged local safety network. Engaged members are more likely to attend events, volunteer, and participate in chapter initiatives. Communication that is inclusive and personal builds trust and makes members feel valued, increasing their likelihood to contribute and stay active. We will explore a bit more about this concept of inclusivity and personal touch in future newsletters. It’s important to create a brand that differentiates ourselves from other ASSP entities. But it’s also important to balance that brand building while being mindful of the amount of work we are putting in. We all recognize this is a volunteer role, and we can’t have this role turn into a full-time job. No one expects that, and this newsletter is designed to curb that problem by giving you easy, actionable ways to boost professionalism while keeping workload to a minimum.
3
We help in facilitating networking and relationship building
A key function of communication is to connect members with one another, helping to expand their local network of safety professionals. Whether it’s promoting networking events or facilitating online discussions, communication enables members to form relationships that benefit their professional and personal growth. By consistently highlighting opportunities to network and collaborate, chapter communications play a crucial role in helping members find mentors, partners, and peers who can support their career advancement. Without this connection, the benefits of being part of ASSP are less tangible.
4
Inspire leadership and involvement
Communication encourages members to step into leadership roles, whether by participating in chapter governance, leading events, or spearheading initiatives. It shines a light on the many ways members can contribute, making leadership pathways visible and accessible. By clearly outlining leadership opportunities and sharing success stories of current leaders, communication helps inspire others to take on roles they may not have considered. This not only strengthens the chapter but also prepares future leaders for broader roles within ASSP.
5
We work to strengthen commitment to the profession and the community
Finally, chapter communications serve to reinforce members’ commitment to the safety profession and to the broader community. This includes promoting philanthropic activities, volunteer opportunities, and initiatives aimed at making a positive impact beyond the workplace. Communications that highlight community service and the profession’s mission remind members of the bigger picture, encouraging them to give back and contribute beyond their day-to-day roles. Without this, the sense of purpose that binds the ASSP community could weaken.
__
Lastly, I wanted to point to what Society says on their .org about the benefits of being an ASSP member. Let’s look at what some of those are and how they relate to our role:
1. Expand your local network of safety professionals for problem solving, mentoring and career advancement.
At the chapter level, communication is the bridge that connects members with valuable networking opportunities. Through emails, newsletters, and social media, chapter leaders inform members about events, meetings, and initiatives where they can meet other safety professionals. These connections are crucial for solving industry-specific problems, finding mentors, and advancing careers. Without clear and consistent communication, many members might miss out on the chance to forge these important relationships, leaving the full potential of their membership untapped.
2. Give back to your community by participating alongside your chapter’s members in philanthropic and volunteer activities
Chapters frequently organize volunteer and philanthropic activities, offering members a chance to give back to their local communities. However, participation depends entirely on members being informed about these opportunities. Whether it’s a community service project, a charity event, or a safety awareness campaign, chapter communications ensure that these activities reach the widest audience possible. Without these efforts, many members might not know how or when to participate, lessening the impact of the chapter’s community involvement.
3. Have the opportunity to become a chapter leader to enhance your personal and professional leadership skills, and to potentially prepare you for broader ASSP leadership roles
For members looking to grow both personally and professionally, stepping into chapter leadership roles offers invaluable experience. Communication is the key to making these opportunities visible. Regular updates and outreach encourage members to apply for roles, get involved in planning, or take charge of chapter initiatives. Without clear communication about leadership pathways, many potential leaders may never take that first step, losing out on a chance to enhance their skills and prepare for larger roles within ASSP.
All for now, see you next week.
P.S. if you would rather make it easy and get this weekly newsletter delivered to your inbox instead, jot down your email below 👇🏻
